News & Media
Large SXM Group March to Raise Breast Cancer Awareness in Pink Parade
SIMPSON BAY, St. Maarten
(October 8, 2013) - More than 35 members of staff of the Princess Juliana International Airport (SXM) took part in the 4th Annual Pink Parade held in Philipsburg last Friday afternoon. It is the second year successively that the airport would participate in the parade to demonstrate its support for the Breast Cancer Awareness initiative spearheaded by the Positive and Elektralyets Foundation.
SXM Airport staff donned branded breast cancer awareness T-shirts during the parade as well as pink cowboy hats and pink boas. “SXM employees really enjoyed themselves and are all set to participate in the 2014 community initiative,” said Audrey Jack, Senior Business Development Officer of the Marketing Department.
Jack also disclosed that employees were requested to wear their breast cancer awareness T-shirts every Friday throughout the month of October.
The parade is organized yearly to kick off Breast Cancer Awareness month in October and as a form of solidarity with those in our community who are affected by breast cancer and their daily struggle with this disease.
Another goal of the organizers is to encourage people to get checked for breast cancer as studies show that early detection is the best prevention.
Participants in the parade marched to the accompaniment of brass bands, steel pan and drum bands starting from the Festival Village and winding through the Walter Nisbeth Road, onto the Long Wall Road, then Front Street and ending on the boardwalk via the Cyrus Wathey Square.
“The SXM group distributed breast cancer themed promotional items to onlookers along the route. The airport is very happy to take part in the Pink Parade because of the importance of raising awareness about breast cancer in our community,” remarked Kalifa Hickinson, SXM’s Corporate Communications Specialist, who was in the Parade.